Brand Guidelines

Brandbook and Marketing Campaign strategy developed for Marie Beatrice Gade Eco Fine Jewellery (Denmark). Interviews with core questions, research in her website and imagery of her jewellery were the information provided to be able to read her DNA and translate it in the different languages her brand can be communicated and shown to the public. One of the challenges to overcome both for website and newsletters was to be able to communicate the whole message Marie wanted to tell to the public without overwhelming with long texts. Therefore the storytelling is delivered in a pleasant and inspiring way and its being complemented with imagery that communicates the feeling of Marie Beatrice Gade universe.